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About Us

Common Sense Marketing, LLC is a consulting firm in Washington, DC specializing in marketing strategies, media and public relations. Its design is to simplify the complexities of creating consumer awareness by building and managing brand in today's crowded marketplace. Learn more about our principal owner and operator, Kevin C. Johnson.


Kevin Johnson Speaking

About Kevin C. Johnson

Kevin is a seasoned consumer marketing and media professional with years of practical experience in leading teams and directing programs designed to build brands, increase product engagement, and influence consumer decisions. He has a strong knowledge of the Washington, DC marketplace as well as experience in government practice that offers huge competitive advantages in the region.

DC Lottery

Kevin served as the Director of Communications and Marketing for the DC Lottery and Charitable Games Control Board. He was responsible for implementing and directing revenue-generating advertising and marketing programs for this $240 million plus annual sales organization. Mr. Johnson directed all media buying and advertising campaigns from inception to production.


National Broadcasting Company

Mr. Johnson started his career with the National Broadcasting Company in 1979. After several managerial positions in Broadcast and Technical Operations at WNBC TV New York and NBC4 Washington, he spent his last 11 years with the company in sales and marketing. During that time, Mr. Johnson handled account supervision, utilized audience research, and coordinated local sales presentations for events including the NBC® Summer and Winter Olympics and the NFL™ Super Bowl. His later work in television was concentrated in media and event management with the execution of community programs and marketing campaigns that contributed to the success of the NBC owned and operated television station in Washington, DC, NBC4. This station's average gross annual sales are more than $100 million.


Education and Awards

Kevin is a native New Yorker with formal education in Mass Communications from Hampton University in Hampton, Virginia and post-graduate work from the School of Continuing Education at New York University. In 2002, he received an accreditation as a Certified Public Manager by the National Certified Public Manager Consortium through the George Washington University Center for Excellence in Municipal Management. In 2003, Mr. Johnson received the Outstanding Service Award for Quality and Excellence in the Lottery Industry from the Public Gaming Research Institute Inc. He is a past member of the American Marketing Association, the American Advertising Federation, and a former Board Member of the Advertising Club of Metropolitan Washington.

Family

Kevin C. Johnson now resides in Silver Spring, Maryland with his wife Kathy of 35 years. They have a son, Jordan, and a daughter, Jessica.

Kevin Johnson