Let Us Develop Your Marketing Plan

Let our team of experts create a marketing plan for your small business or company. Common Sense Marketing, LLC in Washington, DC, has a wealth of experience in product positioning, media planning and market strategy. We also provide a variety of services like event marketing, social media strategy, and commercial pr oduction management.

Market Strategy and Analysis

When you work with our marketing team, we will study the research to determine your market. We will look in to the primary customers you attract, their ages, and cultural and ethnic demographics. From our initial research, we will determine the best ways to reach these prime targets through avenues that may include everything from flyers and emails communications, to more ambitious broadcast media campaigns and event marketing programs.

Media Planning, Buying, and Evaluation

Depending on the makeup of your demographic, we may advise purchasing selective print and broadcast media vehicles that exclusively will reach a certain market, age group, or ethnicity.

If those options are out of your budget, we will work with you to develop opportunities with digital online platforms utilizing Google™ media and various other search engines tactics that have provided businesses with effective reach at reasonalble cost. We can work with you and your budget to make a plan that will best fit your goals whether they are aimed at promoting an event, long-term recognition, or return on investment. Our guidance will be based off of our past experience with similar companies.

Media Relations

Count on a CSM consultant to help you secure good press for your business and for any events that you do. We can help you build a repertoire with local news sources and use this as a long-term strategy to gain continued recognition.

Press Releases, Alerts, and Conferences

When you have news or events, we can make sure that the coverage of your event lands on the right desks to help you gain more coverage from today's varialble news sources. With our experience in this process, we possess the know-how to present press releases, set up press conferences, and schedule the best times for press events that are more likely to attract available new crews.

Community Outreach and Public Relations

We can assist your capacity to be a good and responsible community partner. Allow us to help you identify community causes and programs that best reflect your business objectives. We can serve as consultants and in some cases, facilators for long lasting engagement and partnership.